Family-owned and operated since its establishment in 1892, J.C. Reiss has proudly served New Jersey’s optical needs for well over a century. Built on a foundation of personalized service, quality craftsmanship, and long-standing patient relationships, the practice has remained a trusted name for generations of families.

Eye Care & Wear, a family-owned business with close to 20 years of experience in providing exceptional eye care and optical services, is honored to continue the legacy of J.C. Reiss. While ownership has transitioned, our goal remains the same — to preserve the traditions, values, and personalized level of care that patients have come to know and trust throughout the years.

We are also excited to announce that the Morristown office has moved into a brand-new, state-of-the-art facility featuring some of the most advanced diagnostic and eye testing technology available today. This investment allows us to help diagnose, monitor, and treat eye conditions earlier and more accurately than ever before, while continuing to provide the warm, family-oriented experience our patients deserve.

Offering a wide selection of designer frames and sunglasses for adults, as well as hundreds of children’s frames in our pediatric department, we invite you and your family to experience the next chapter of J.C. Reiss and Eye Care & Wear.

We look forward to serving you and your family for many years to come!